B2B SaaS Metrics that Determine the Value of Your Business When it comes to maximizing the value of your software business, which B2B SaaS metrics should you be focusing on? If we're talking about the monetary value of a business, in software, this comes down to what's called the annualized recurring revenue (ARR). Revenue growth is one of the first things that someone will look at for an acquisition or an investment. Next is gross margin and the efficiency of the operating expenses - everything below the gross margin line. Another key metric is the software’s ease of use or [...]
One piece of the financial core triad is your SaaS metrics.
Every business is different, and everybody has their favorite metrics that they want to focus on at different times. But some metrics make more sense based on the level of maturity of your business.
SaaS accounting, metrics and forecasting are the parts of the Finance and Stakeholder Ecosystem that we call the financial core. This triad of the accounting, budgeting and SaaS metrics needs to be set up as a synergy so that they talk to each other.