3 Mistakes New SaaS Companies Make that Impede Growth Many new SaaS companies start out with a product and a dream of growing their business around that product. Then, they hit the market and realize they aren’t growing at the rate they expected. It can be discouraging, but having an expert in your corner like SaaS Gurus founder, Anthony Nitsos, can help you understand the mistakes new SaaS companies make and how to avoid them. Here are 3 common mistakes that new SaaS companies make that impede growth. Mistake 1: No Clear Marketing Strategy Many new SaaS companies have [...]
When it comes to setting up a SaaS subscription model, many business owners have the same question. Should SaaS companies charge annually or monthly? After all, pricing can have a direct impact on their revenue. Anthony Nitsos, the founder and CEO of SaaS Gurus, is here today to help SaaS business owners answer the question of how to set up their SaaS subscription model effectively.
What I've seen companies struggle the most with is figuring out how to get to market. They've got a great product and understand what its value proposition is. Yet, these companies struggle to get the word out to their target in a way that the target can realize. The problem of decoding the DNA of the company recurs over and over again. The issue mainly comes down to the fact that many tech startups don't think of the go-to-market stage.
People often ask about the types of guarantees that SaaS Gurus offers and how we implement them. First off, it’s surprising that more companies don’t offer guarantees on CFO services. The training SaaS Gurus received as a Six Sigma Black Belt controller taught us that the guarantee of quality is inherent in everything that you do.
I'm often asked how we developed our methodology to CFO work. In large part, that’s because of my background. SaaS Gurus takes an innovative, multi-tier approach to part-time CFO work because I wasn’t a finance and accounting person from the beginning.
Six Sigma Methodology is used to improve business processes by focusing on statistics and process design principles. Using this methodology sets SaaS Gurus apart from the traditional part time CFO. Rather than focusing solely on accounting and finance, we implement Six Sigma Methodology to set businesses up to resolve or prevent business issues before they arise.
A lot of fractional CFOs may not know SaaS in particular. Instead, they know another industry. Those fractional CFOs are going to come up with a solution that's close, but not ideal. They're going to build in inefficiencies and imprecision from there.